The Role of Media during the Pandemic in Pakistan

Role of Media during the Pandemic
The Role of Media during the Pandemic in Pakistan

Role of Media during the Pandemic in Pakistan

“We need to work together to defeat this Pandemic”

I am revisiting this blog post that I wrote in 2020 –

The first human trial of a vaccine to protect against pandemic corona-virus has started in the US.

Four patients received the jab at the Kaiser Permanent research facility in Seattle, Washington, reports the Associated Press news agency.

The vaccine cannot cause Covid-19 but contains a harmless genetic code copied from the virus that causes the disease.

Experts say it will still take many months to know if this vaccine, or others also in research, will work.


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I am speculating. I know whoever discovers a cure to this pandemic will be a hero. Although, if this works, then the U.S medicine and research, and the FDA will have my respect. 

But, it has not worked, yet. And for that reason, until we find a viable cure? we must not panic. And Take precautions.

Make it a routine:

When you already wash your hands after touching money, and when you enter your house, etc. It becomes easier to follow your routine.

But this will be difficult for people who do not do this as a part of their routine activity. We can find inspiration from the world and in our country as well. 

Role of Media during the Pandemic PART-1

Role of Media during the Pandemic PART- II

Here are a few examples:

Furthermore, Message about my concerns from daraz.

This is their newsletter. 

Dear Rameez Qaiser,

Over the past few days, the country has come together to help curb the spread of COVID-19. During this time, the health and safety of our customers and employees remain our utmost priority.

Our contingency plans are ready, and we are making sure that employees and delivery agents are adhering to the strict protective measures recommended by the World Health Organization (“WHO”).

We are doing our best to ensure that you have access to the essentials that you need during this difficult time and have established the following protocols to mitigate the chances of transmission:

1. Packaging

We are operating in line with advice from the World Health Organization and local authorities. This makes sure that all appropriate health and hygiene standards are adhered to.

We encourage our customers to follow the general guidelines and further safeguard themselves by washing their hands after receiving their packages.

Additionally, we have instructed our DEX Heroes to disinfect the packages at your doorstep where possible.

2. Deliveries and Collections

Our D.E.X Heroes are regularly washing their hands and have been provided with face masks and gloves to wear when delivering your orders. We are monitoring their health and well being very closely and they are instructed to strictly stay at home if they begin to feel unwell.

Our hubs, vans, and bikes are being disinfected daily and deep-cleaned once a week to maintain the highest levels of cleanliness.

We continue to work very closely with our delivery partners to ensure that all appropriate health and hygiene standards are adhered to.

3. Payments

As per WHO, there is no evidence that banknotes transmit the virus. However, we encourage customers to use digital options available on Daraz (i.e. Credit / Debit Card or Wallets) to avoid any risks. We have also taken measures such as asking our DEX Heroes to wear gloves for safer cash handling at the time of the delivery. Also, as a measure of safety, we would recommend you wash your hands thoroughly after being in contact with banknotes.

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4. Stability of prices

We are taking all possible steps to ensure stability in the prices of medical supplies on Daraz. We have issued stern warnings to our sellers not to take advantage of this situation and increase prices. Will not hesitate to take strict action against all offenders including blacklisting them from the platform.

5. Delay in deliveries

We are closely monitoring and working with our logistics team and partners to support sellers with timely deliveries. While there is no delay expected as of now, some deliveries may be affected, and we are working hard to minimize any inconvenience to our customers.

Best regards,

Ehsan Saya

Managing Director

Daraz Pakistan

Another Message from

Rakuten Advertising

Dear Rameez,

During this time of great uncertainty, our thoughts are with you, our valued clients and partners, and your families. We’ve been watching this situation evolve, and have been inspired to see our community coming together to respond. Like many others, Rakuten Advertising is taking steps to ensure the protection of the people who work for us and with us every day. As we do this, we want to assure you that the level of service, strategic counsel and performance that you’ve come to expect from Rakuten Advertising will remain unchanged. We are taking precautions and adopting temporary policies that promote social distancing and help mitigate the spread of the virus, as recommended by global and local health organizations.

Moreover, an Employee situation:

Our employees will be working remotely under these policies and will not be taking in-person meetings, but the business will remain fully operational. The account and support teams you know and trust will be readily available and will be supported by secure remote systems that have been tested and are reliable. As always, all of our teams across the business are working to ensure that your campaigns continue to perform. This situation is evolving quickly. We have appointed an executive task force that is closely monitoring developments and making decisions to adapt our business so we can continue to meet the needs of our clients, publishers, and partners. We will send you updates about any future changes, to inform you of everything we’re doing to support your business under these challenging conditions. Please take care, and don’t hesitate to reach out if you need anything at all.

Sincerely, Nick Stamos, CEO

Thanks for playing your role in the Role of Media during the Pandemic – Think about it!

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